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Bel-Ray Announces Additional Canadian Distributor

FARMINGDALE, NJ – October 27, 2010 – Bel-Ray Company, Inc. – The leading USA-based lubrication manufacturing company is pleased to announce the addition of Importations Thibault to their Canadian Powersports Distribution Channel.

Rapp Marine Group Recommends Bel-Ray

Bel-Ray Company, Inc.　 – the leading USA-based lubrication manufacturing company is pleased to announce the recommendation of Bel-Ray NSF H1 classified products by the Rapp Marine Group for the lubrication needs of their hydraulic fishing boat and fish farming equipment.

Bel-Ray Adds Christian Johnson To Their European Sales Team

FARMINGDALE, NJ – October 5, 2010 – Bel-Ray Company, Inc. – a leading USA-based lubrication manufacturing company is pleased to announce the addition of industry veteran Christian Johnson to their international sales team.

BEL-RAY LAUNCHES NEW WEBSITE

FARMINGDALE, NJ September 21, 2010 Bel-Ray Company, Inc., a leading manufacturer of high performance lubricants, unveiled its newly designed website today. The new website features an exciting new design and numerous feature enhancements that embody an innovative vision and commitment to the growing needs of a more demanding consumer looking for information in no more than one or two mouse clicks. Enhancements include easy navigation, instant access to MSDS and PDS, expanded product information, the ability to translate web pages on demand using Google translator, e-commerce and improved internal search features.

BEL-RAY POWERSPORTS LUBRICANTS

FARMINGDALE, NJ – August 26, 2010 – Bel-Ray Company, Inc. – a leading USA-based lubrication manufacturing company unveiled its reformulated line of Powersports products now available for immediate shipment.

By developing products to meet the changing demands of today’s sports machines, Bel-Ray offers a complete line of Powersports products for motorcycles, scooters, quads, and watercraft. The products have been designed for enhanced performance and durability while providing protection from dirt, corrosion, water, and high temperatures.

Bel-Ray Announces Lifestyle Clothing Line

Bel-Ray is pleased to announce the launch of a comprehensive lifestyle clothing line available for delivery worldwide.

For more than 60 years, the Bel-Ray logo has been synonymous with quality and performance and is regarded as one of the few iconic brands within the racing industry. An array of fashion-forward pieces is currently available and features racing wear, thermals, tees and pit shirts, as well as children’s and juniors’ attire.